architectural visualization, also known as vision, modeling

Philip Joe is designed to guide the division, specializes in the use of rapid visualization techniques to analyze and co-ordinate the design. He has served as IDEO's London office interactive design department is responsible for up to five years time.
Brief
       architectural visualization, also known as vision, modeling, modeling, rehearsal, simulation or visual thinking.
       Things visual can make specific tangible of these things, which can be shared. Visualization of the introduction to creative life, to help people better understand. Visualization techniques can help to express, exchange and analysis of ideas and concepts.
       Understand and describe the different technologies from the basic design ideas to the "customer journey" or "user experience" design phase, it is usually used. From concept to design specifications to the development of this process, the use of technology from the humble paper sketching the product or building a realistic computer image simulation. These technologies also include such as "mood board", and used to describe the more abstract concept of "user experience" or "customer journey" chart.
       Use of these technologies to their ambition was transformed into a better understanding of customer preferences and behavior - because this process has become more complex, so use the technology to explore and refine.

       At present, on the development of visualization technology and designers how to use visualization techniques, there are three major research directions:
Visualization and computer - computer technology continues to affect the quality and type of visualization.architectural rendering|house rendering
The visual story telling trend - designers who use these technologies, to cooperate with a more coherent and holistic manner, and tells the wonderful story.